Are you looking for the top eCommerce website design & development company in India that can create your online store at 60% less cost with 2X faster delivery? CodersDaddy is the best option for you!
We have expertise in creating robust, secure & scalable eCommerce websites that provide high conversion rates and maximum visitor engagement. Not only this, you get an interactive user interface, attractive appearance, and optimum performance in your online store.
Our eCommerce web designing company has expertise in creating different types of online stores whether it be Business-to-business (B2B), Business-to-consumer (B2C), Consumer-to-consumer (C2C), and Consumer-to-business (C2B).
Why Choose Us? Simple! Our ecommerce development agency in India builds Industry's best online stores with next-gen features (AR/VR, AI/ML, IoT, etc.) within a fixed time and budget.
Get Your Project Started with India's Top 1% Experts
When you choose CodersDaddy as your preferred custom ecommerce website designing company in India, you get an array of unique benefits. Some of the benefits are:
Trust of a Top eCommerce Development Brand
Strict Non Disclosure Agreement
Work With India's Top 1% eCommerce Developers
Flexible Engagement Options
No Language or Time Zone Barriers
DevOps Enablement for Faster TTM
Costs Less Than Your Local Ecommerce Developers
No Legal Employment Liability
Zero Recruitment Expenses
CodersDaddy is the perfect partner for ecommerce software development services. We have a team of highly skilled and experienced developers who can get the job done quickly and efficiently. Plus, our prices are very competitive. We always put our clients' needs first and offer a 100% satisfaction guarantee.
With CodersDaddy, you'll get maximum quality ecommerce software development services, at a fraction of the cost of other providers; minimum time from start to finish - we know how important it is to get your project up and running quickly; and a team of experts who are passionate about their work and committed to your success.
Don't Settle for Anything Less than the Best!
Schedule Time To TalkWe've got you covered if you are floundering to keep up with the ever-changing eCommerce or mCommerce landscape. Our ecommerce website development company in India provides various innovative custom ecommerce software development solutions that will help simplify your customer journeys and engage your online client base in all-new ways.
The eCommerce website created by us has the ability to back up your data automatically at your preferred place. Also, your online store is powered by an advanced security mechanism that makes it impossible for cyber criminals to breach your online security.
Our eCommerce website designing company in India uses advanced ways to incorporate easy online identity verification. As per your business requirements, your e-store is powered by biometrics, single sign-on, AI, two-factor authentication, one-time password, and so on.
Our eCommerce design & development agency in India performs A/B testing, finetuning, and analysis to ensure you got the right website. Before the custom eCommerce designing & development process, our experts closely research your potential customers. Keeping this in mind, we build the perfect online store for you.
Our ecommerce website designing company in India knows that you want personalized shopping experiences in your online store. It can increase sales, keep customers coming back and decrease costs. Our team helps make it happen by analyzing your customer journey in real-time with the help of business intelligence and Big Data.
With the help of advanced predictive analytics & data science, Our ecommerce website design and development company in India helps businesses across the globe make better decisions about the right time for your business to order stock. This will allow you to streamline operations, manage risk properly, improve delivery efficiency, and maximize overall profit or RoI.
If you want automation of your inventory management, we can add features for the same. With the help of advanced data science, we help you reduce operational costs and buy smarter! Our ecommerce website development firm in India will help you map future inventory investments on expected sales volumes for improved cost efficiency.
Do you have custom ecommerce website development project in mind?
Let’s Help YouWhy should you trust CodersDaddy, a custom eCommerce designing company in India, with your project? With over years of experience and hundreds of online stores built, we have the skills and resources to build exactly what you need, whether that’s a simple online store with multiple product lines or an online fundraising system for your nonprofit organization. Here are just some of the things that set us apart from other eCommerce development companies in India:
Our ecommerce development agency knows how important it is to be on time. We make sure to set a target delivery date and meet that deadline consistently. The regular deliveries also keep your business up-to-date with its growing clientele, and allow for seamless integration.
Our ecommerce development company in India creates specific project plans with flexible deadlines and objectives based on customer needs and outcomes. You’ll always know what to expect from us because we keep in regular contact and deliver products regularly. We also deliver ongoing progress reports regularly.
Our consultant closely works woth you to understand your business requirements and determine which platform best suits your business needs. Our ecommerce development company specializes in helping clients select and implement software from vendors such as Magento, Shopify, Bigcommerce, WooCommerce, OpenCart and others.
We follow industry-standard methodologies and conventions, including object-oriented design patterns and Test Driven Development (TDD). Our code quality has been verified by automated tools like SonarQube and Code Quality Checker. Our ecommerce designing agency follows tested security protocols to ensure that your data is safe from cyberattacks.
We believe that responsive ecommerce applications are best suited for today’s generation. Today, people are working on their mobile devices more than ever before. And, in our opinion, it will only continue to increase as time goes on. With responsive ecommerce applications, your software automatically resizes itself depending on what device it’s being viewed from.
Our design approach focuses on a minimalist and clean interface. Our eCommerce designing company keeps things simple, which means that your end-users will have an easier time navigating through your web or mobile app, finding what they need quickly. This translates into happier customers who come back to your site again and again.
We believe in keeping up with technology trends (like AR/VR, IoT, AI, ML, & Blockchain) and integrating them into our online stores. When you work with our ecommerce web development agency, we will keep your website updated with functionalities like website performance monitoring, data mining and software upgrades for maximum customer satisfaction.
Our ecommerce designing company provides complete search engine optimization of your online store. By applying white hat SEO techniques, we help optimize your website for a top position on major search engines like Google, Yahoo and Bing. Customers often use search engines to find businesses and products, so it’s essential that your site has strong rankings.
If you need a highly interactive, information-rich ecommerce website that’s designed to load quickly and be accessible across various devices, choose CodersDaddy. Choosing us as your ecommerce design & development partner help you get high performance eCommerce websites and allow you to focus on your business operations while we take care of all things technical.
CodersDaddy offers end-to-end and hassle-free ecommerce app development services to our clients as they wish. Our ecommerce website development team builds customized eStores by putting the clients' requirements first. Have a look at some of our ecommerce application development services:
Get attractive, secure, scalable, and robust eCommerce websites and mobile apps with advanced features based on AR/VR, AI, IoT, and Machine learning. Our eCommerce website development company in India provides a complete development package from eCommerce designing and development to marketing & support.
With more and more people buying their products through smartphones, every business is creating complete mobility solutions for their online stores. Our ecommerce software development company creates not only mobile-friendly websites and progressive web apps but also complete mobility solutions (Android & iOS) for your online store.
Our eCommerce website designing company in India has rich domain expertise in integrating popular payment gateways like Credit or Debit Cards, Internet Banking, PayPal, ApplePay, e-Wallets, Cryptocurrency, and other popular payment methods into the ecommerce web application.
We create not only SEO-friendly codes for your online store but also provide complete ecommerce digital marketing solutions for your online store to enhance its reach. Our eCommerce development agency has expertise in targeted SEO, SEM, SMO, SMM, PPC, and Email marketing for different online stores.
Do you want to enhance engagement by integrating chatbots in your online stores? We are here to help you. To ensure 24X7 support for our customers, our ecommerce website designing company in India builds online stores by integrating chatbots that improve customer services and generate revenues.
Advanced analytics help you assess user behavior, streamline marketing efforts, and monitor day-to-day tasks effectively. Our eCommerce development agency in India builds analytics that enables you to check all these crucial data in one place with a user-friendly interface.
Do you want to migrate your present eCommerce store to another platform or wish to upgrade your current version of the platform to the latest one? Our ecommerce design and development agency in India performs platform migration and version up-gradation solutions to provide without compromising your data.
eCommerce website design and development is not a set and forget task. It needs proper support and routine maintenance. CodersDaddy provides round-the-clock ecommerce website support and maintenance services to ensure smooth online shopping experiences for your users.
Our eCommerce development firm in India can build a plethora of online portals like travel portals, eLearning portals, sports portals, health, HR portals, and many others that compels your targetted users to engage and interact at the first visit.
Get the chance to work with India’s top ecommerce developers
Contact Us TodayAt CodersDaddy, we have an experienced eCommerce designing team with expertise in multiple platforms per the client's ease and requirement. Have a look at each one of them:
Magento 2 is one of the perfect choices for the next generation e-Commerce platform used for building eStores. Our eCommerce development team uses this platform to create feature-rich, flexible, customizable, mobile-friendly, and secure online stores.
Our eCommerce website designing company uses Shopify to launch online stores across multiple industries as it is one of the most trusted platforms for building web stores. Its advanced features make your web store functionally robust and visually appealing.
BigCommerce is one of the leading cloud eCommerce platform that is also known for its highly flexible APIs and low total cost of ownership. It provides you with a comprehensive set of tools with a plethora of options and features to customize.
To provide a winning edge to the eStores, our ecommerce development company uses WooCommerce to develop SEO-friendly, responsive, and fully functional eStore having features like a modern and clean interface, flexible shipping destinations, etc.
Our eCommerce designing team has experienced Drupal commerce developers who create compelling digital experiences for its users by adding features like easy authoring, quick edits, better loading speed, and many more.
Prestashop has been designed by a team of industry experts who know what they're doing to optimize a site. Prestashop provides you with everything you need to run an online store - it's innovative, efficient, and open-source too!
Get the chance to work with India’s top 1% website developers
Contact Us TodayWith the ecommerce industry expanding by leaps and bounds every year, it's only natural that online retailers want to integrate the latest technologies into their business strategies to give themselves an edge over the competition. CodersDaddy helps you integrate the latest technologies in your eCommerce store so that you can use them to drive your own ecommerce business forward.
Bots are automated pieces of software (algorithms) that can interact with customers—and even other bots—to further automate some processes and promote interaction between users and brands. Our experts use this to automate your response to customer service tickets or posts in their comment sections and answer questions about their products or services.
Our experts can integrate secure and fast wallets into your e-commerce store. These wallets allow your shoppers to check out faster by tapping their phones instead of swiping a credit card or handing over cash. Mobile wallet integrations let your users pay with a click of a button and keep track of orders through an app on their phone.
Product Visualization is a feature that allows customers to view products in 3D before they purchase. This tool can also be used to promote and sell products with greater appeal. You can use product visualization when your business has a brand-new collection or line of products you want to introduce or simply as another way for customers to interact with your ecommerce store.
Virtual reality can be used to showcase your products to customers, while augmented reality can make it pretty easier for online shoppers to find what they are looking for in your store or online. Both of these technologies can help you establish a relationship with your customers and bring them one step closer to becoming loyal fans who will buy from you time and again.
Big Data and Analysis in e-commerce refers to a series of technologies that make sense of data so you can understand what your customers are doing and why. You can then use that knowledge to improve their experience and increase sales. These systems help better target ads and analyze conversion rates too.
In ecommerce, blockchain can provide secure payments between buyers and sellers in peer-to-peer networks. It also provides greater transparency for customers looking to purchase goods from smaller vendors. The most high-profile examples of blockchain used for ecommerce are cryptocurrency payments like Bitcoin, but there are many more innovative applications out there.
Let’s Help You Converting Your App Idea in Reality
Contact Us TodayAlmost every Industry needs an eStore to sell their products online. CodersDaddy's eCommerce designing and development teams have experience and expertise in developing eStores catering to different niches and business verticals.
Our eCommerce development team builds custom eCommerce websites for the healthcare industry where the buyers can easily use and locate its advanced features like search, listing, e-prescription, and more.
To some extent, eCommerce is all about retail and eCommerce; the team builds advanced eCommerce sites with features like easy-to-use checkout, email marketing integration, reporting tools, and more.
The travel and tourism sector is incomplete without an eCommerce site these days. Our eCommerce development team builds a website with simple checkout, predictive search, customer reviews, and more.
Our ecommerce website development company in India empowers the education and learning sector by developing highly advanced eLearning portals that include features like online course catalogs, self-registration, responsive design features, brand integration, and more.
Our eCommerce development team builds banking websites, including easy-to-navigate CMS, bill payment service, eco-friendly process, easy credit card buying option, intuitive site navigation, and more.
Our eCommerce development team develops logistics and transportation portals, including advanced site features like end-to-end supply chain visibility, inventory management, billing management, and more.
While everyone is obsessed with the entertainment and media industry, our team develops OTT platforms and other eStores that are quality and media-rich with an intuitive interface.
Our eCommerce design and development teams help you empower your business digital needs by developing secure and scalable publishing and advertising portals having advanced features like graphics-rich content, multi-screen streaming, and more.
Our ecommerce website designing company in India develops an online automotive showroom that includes car search, car customizer, user dashboard, equipment catalog and sales, services processing, and many more to empower the automotive sector.
Our ecommerce web designing agency in India follow agile process and DevOps methodology to ensure that you get optimum quality ecommerce development services with less time to market.
to know detailed overview about our process.
Our ecommerce development agency in India offers flexible engagements to our global clients that are personalized for their variegated business requirements. Also, we tailor our engagement options to ensure that you get what you want.
to know detailed overview about our engagement model.
Our custom ecommerce design and development company in India signs a strict non disclosure agreement (NDA) with our clients. However, we have taken some special permission from our clients to showcase there ecommerce design and development project without revealing there names. Have a look at some of our custom ecommerce design and development portfolio:
Do you want to improve your knowledge related to the ecommerce industry? This section will help you a lot. Here we have devided many eCommerce industry challanges in different groups. If you have any further question related to our ecommerce website designing services, feel free to contact us.
When you choose CodersDaddy as your eCommerce application development partner, you get a host of benefits like a team of experienced ecommerce developers, language/time zone compatible staff, costs less than your local developers, no legal employment liability, no recruitment expenses, flexible engagement options , etc.
Though there are many eCommerce development platforms for developing web stores, we at CodersDaddy use the eCommerce platforms like Magento, Drupal, WooCommerce, Shopify, BigCommerce, etc.
Aside from eCommerce website development, we have a Digital Marketing team that helps the eCommerce development team build the eStores per the search engine guidelines. We ensure that all our web stores are SEO-friendly and rank well on search engines.
Well, it depends on the number of features you want to add to your eStore and the platform you want us to work on.
No, we never use the existing code. Our eCommerce development team never uses the existing code, license key, trademarked algorithms, or patented versions. At CodersDaddy, we always maintain the utmost privacy and always build a new project with optimum code quality.
When you have to select an eCommerce website development company, there are many factors you need to consider before deciding which one to work with. If you are looking to build your eCommerce site, this article will help you learn how to choose the best company out there and some tips they can use in their selection process. Here are some important tips you need to know before selecting an eCommerce website development company:
1) Does the eCommerce website development agency understand goals?
If you want your eCommerce business to be successful, it's not enough to build a great website. A vital part of the development process is understanding your goals and helping you design solutions that help you achieve them. Think about what metrics matter most for your business and which are likely to have the most significant impact on the success of your online store. When you interview potential eCommerce website development agencies, they understand your business goals. Ask questions like: Are there any other businesses similar to mine? How can we differentiate ourselves from them? What do I need my online store for? Will my current website succeed or fail based on sales conversions?
2) Is the eCommerce website development company promising you timely project delivery?
The best way to select the right development company is by checking whether they have robust and agile development expertise or not. Ecommerce website designing companies like CodersDaddy follow an agile development approach, and they deliver projects in a short time with no compromise on quality. This gives a chance for companies to respond quickly to changing market conditions and enables them to deploy new features and functionality more frequently. Since many development companies don't follow the agile approach, it is also good to choose multiple options in your project as the chances are that one vote will be delayed while another will be quicker. Working with various options is like having a backup plan which can mitigate the risk of delivery delays.
3) What is the total cost of ownership (TCO)?
The total cost of ownership, or TCO, is a term used by companies when referring to the expenses incurred over the life of a product or service. The goal of TCO is for companies to provide accurate and thorough information about total expenditures in the lifetime use of a particular good or service. Typically, these numbers help businesses calculate the exact financial expense of acquiring something new and then ensure that it will pay off at some point down the road. For example, if you're considering purchasing a new washing machine for your home, you might want to find out how much it would cost you over its entire lifetime, including repair fees and replacement parts.
4) Check ecommerce designing companies' portfolio
You should check ecommerce designing companies' portfolios. Do they have any work that is remotely similar to what you want? Ideally, your chosen company will specialize in your niche and have experience building ecommerce sites for other clients selling similar products. If their portfolio is full of non-ecommerce work or custom work unrelated to ecommerce, they're not likely to be able to help you very much. It's worth noting that some agencies are great at branding but don't specialize in development. In contrast, others might do both equally well but excel at one more than another—it's best if you know what kind of agency you're looking for before reaching out.
5) Check the blog section of the company
You should check if the company is maintaining a blog section or has any blog posts. The company's blog section tells a lot about the company and its goals. If the company has an active blog section, then it is clear that they are up-to-date with technology and trends, which means you can trust them for your ecommerce website development project. Also, you may find some helpful tips on their blog, which will save you time in the future for another project.
6) Does the eCommerce website development agency have a large enough team?
Teamwork is key. eCommerce website development company must have a large enough team and a structured system to ensure the right person is assigned to the right project. Sometimes, due to cost-cutting, clients have turned away because they don't have enough work for your budget. But if it means you get the best quality eCommerce website development team, shouldn't that be of paramount importance? An eCommerce website development agency should be able to communicate effectively and efficiently with each other across departments. After all, your project may not just be on their plate - there could be something else brewing behind the scenes too! This shows how organized and well-trained the team is.
7) Can they guide you through it all from start to finish?
One of the most important questions to ask when choosing an e-commerce website development company is: Can they guide you through it all from start to finish? Some companies are just great at designing but not so great with strategy, hosting, or selling. Other companies are more sales-focused but don't understand everything about making a successful website and driving conversions. On top of that, some companies may offer services in several areas but don't excel in any. The best e-commerce website development company will be able to guide you through every step from start to finish and do it at a fair price. You can find them by following these tips.
8) How will they protect your sensitive data, like credit card and personal information?
Any firm you work with will have your website's back on data protection. Any reputable company will protect credit card info and sensitive information by working with a secure, encrypted platform and storing it on secure servers behind firewalls. They'll also pass any audits that ask about it by keeping all documentation for compliance easily accessible. A good provider will set up security tools like two-factor authentication (or two-step verification, as Google calls it) that are important for protecting your customers' information from malicious hackers. All providers should support HTTPS, which encrypts web traffic between users and websites. Find out if they keep all of their business assets on property: If they don't own or lease a physical office in your area, what does that mean?
9) Check their website
Nothing will give you more confidence in a development shop than seeing an excellent product they've built themselves. There's nothing like being able to see your website in action! Most companies don't have that kind of project, but some are clever enough to create a simple static site so you can see what they could do with yours. Even better? Some developers are putting their work online so you can check it out without even asking. Please take a look and see what their portfolio has to offer!
10) Do they fit in your budget?
There is no point in getting an overly expensive website when your budget is limited. While some of these companies will work with clients on a budget, it's best to find a company that has experience in your industry and can create a custom website for you at a price you can afford. If they don't fit your budget, it may be time to look for another company or seek outside help. Consider bringing on a consultant who will help you figure out if your idea is profitable enough to invest in before you hire someone.
Ecommerce development companies in India have several advantages over their competitors in other parts, including lower costs, greater familiarity with ecommerce design and function, and more significant potential for business growth in the region. If you're trying to decide whether or not to go with an ecommerce development company in India, here are seven reasons why you should consider it.
1) Pool of talent
The main reason companies look for Indian ecommerce development services is because of a deep pool of software and technology talent in India. You get to hire skilled, highly qualified, and trained professionals ready to work as per your requirements. The talent pool in India is incomparable as they have been dealing with outsourced work in various domains such as software development, database development, website design, and other IT-related services. This provides them with a wealth of knowledge regarding different technologies that help create a holistic solution for you.
2) Proficiency in English
When choosing ecommerce development companies in India, a crucial factor to consider is English proficiency. Many Indian developers have excellent command in English, making them highly effective communicators and smooth project managers. This is especially helpful when problems or questions arise during development; timely communication can make the difference between a good experience and a bad one.
3) Indian developers are cost-effective
Indian ecommerce developers are cost-effective. As a rule of thumb, you can expect to save between 30%-50% when working with Indian developers as opposed to those based in North America and Europe. As an example, it might cost $300k-$400k to develop a multi-functional website with complex features if you hire a developer from Silicon Valley or London; however, if you choose to work with an Indian company instead (and assuming your project doesn't require significant travel expenses), that number could drop significantly below $100-200k. Savvy businesses realize that lower costs often lead to higher profit margins.
4) Good attitude towards work
You can't deliver a complete omnichannel experience if your business doesn't have a clear system for collecting customer information, such as contact and shipping data. Your customers should be able to choose how they want to interact with you - in person or digitally - and provide contact information based on their preferences. They should also be able to provide shipping details, so you know where they are in your sales funnel (whether that's brand new customers or loyal repeat buyers). This way, when it comes time for a customer service interaction or an order fulfillment, your business has everything it needs at its fingertips.
5) Indian eCommerce developers produce quality work
Indian developers are known for producing quality work within a reasonable timeframe. This is largely because all employees of eCommerce development firms are paid very well, allowing them to do good work without having to produce as many products. A quality product made by a company that is dedicated to customer satisfaction and possesses reliable software developers to go a long way towards helping you find success. In fact, these qualities have been enough for some businesses that hire Indian eCommerce development companies to enjoy exponential growth; their customer base has increased and so have profits! Businesses choosing eCommerce development companies based in India can rest assured knowing they're working with one of the most productive outsourcing partners in Asia.
6) Flexibility
While some companies have their own offices, others may be remote or prefer to work with a freelancer on a project-by-project basis. The main point here is that it's important to consider what you need and what is most important for your project. Ecommerce development is a complicated process, so if you don't have time to learn code while working on your site, then having developers who are also experts at WordPress might be more efficient. On the other hand, if you have time but not money, then maybe partnering with a company with developers looking for experience will help both of you.
7) Stable government IT policies
The country's government IT policies are fairly stable, and Indian businesses have time to adjust to new rules impacting their work. For example, initiatives like Aadhaar—India's massive biometric database—have been worked into policies over years. Plus, local companies have significant experience complying with these regulations: Local businesses are familiar with what it takes to get compliant quickly. As a result, new legislation has less of an impact on your bottom line as a foreign company working in India than it would back home. After all, you probably don't want your overseas employees dealing with tons of regulatory red tape! There's also ample opportunity for growth: Indian government IT spending is expected to grow 10% annually through 2021.
How to boost e-commerce customer engagement? This has been a question that businesses and e-commerce marketers have struggled with for years. The answer lies in identifying your target customers and providing them the information they need to make the most of their shopping experience with you. Here are ten ways to boost e-commerce customer engagement in your business:
1) Employ digital tools
More and more eCommerce companies are using digital tools to engage customers in real-time. Real-time engagement is becoming popular among eCommerce companies, partly because it is effective and allows businesses to interact with customers outside of selling hours. For example, brands like Gucci enable customers to share images of their purchases through social media channels to create further brand awareness. Other brands send personalised suggestions via email when products become available again after being sold out. By leveraging digital tools such as these that allow for real time engagement, you can increase customer loyalty by providing them with a sense of community that has been lost with traditional brick and mortar stores.
2) Authorize your customers with communities
Communicating with your customers is all about creating and sharing with your communities. We have already spoken about some of these communities, in particular social networks and email lists. But besides these, you may have product groups, and regional communities that share a common interest. You can gather customer feedback and use their knowledge to develop new products and marketing campaigns further. In short: Communicate with your customers as soon as possible after they placed an order - especially if you're dealing with B2B transactions, because your service and assistance are really what matters most at that point.
3) Enhance conversation with bots
In e-commerce, conversational commerce represents a significant opportunity for brands. Approximately 40% of all online shopping sessions start with a search query, but only 1 out of 3 shoppers complete an online purchase. In other words, a whole group of people start their shopping experience by finding product information on search engines or social media, but then abandon their carts before making any purchase. By adding bots—either in text or video form—to product pages and sending automatic push notifications to shoppers' phones when certain products are available at lower prices (or when items they've watched in an e-commerce app go on sale), brands can increase conversions and thus boost customer engagement.
4) Deliver omnichannel customer experience
You can't deliver a complete omnichannel experience if your business doesn't have a clear system for collecting customer information, such as contact and shipping data. Your customers should be able to choose how they want to interact with you - in person or digitally - and provide contact information based on their preferences. They should also be able to provide shipping details, so you know where they are in your sales funnel (whether that's brand new customers or loyal repeat buyers). This way, when it comes time for a customer service interaction or an order fulfillment, your business has everything it needs at its fingertips.
5) Simplify check out process
In today's busy, multi-tasking society, customers are less likely to spend a lot of time shopping online. According to recent research, 78% of people said they prefer easy shopping over cool shopping, and 75% said they would be more likely to buy products from retailers that make it quick and easy. Simplify your check-out process by using a service like Amazon Pay rather than forcing customers to fill out lengthy forms. Plus, when you cut down on data entry for your customers, you improve their overall user experience and increase your conversion rate.
6) Include customer reviews
Make it easy for shoppers to share their opinions about your product with an integrated customer review system. You can integrate reviews directly into your site or app, like Newegg does here with its Shopwise feature on desktop, or use a tool such as Yotpo or Shopify Plus. Consumers are far more likely to purchase a product if they've read reviews from people just like them, so include an online preview function that makes it as easy as possible for customers to share their experiences. Another way is to encourage users to add an Amazon verified purchase badge/checkmark on every product. This helps improve trust among buyer and sellers and boost sales by showing that many other customers have reviewed and liked a particular product.
7) Delight your customers
They're more likely to buy your products and recommend them to others if they have a positive customer experience. Think about what makes customers happy, and then go out of your way to do those things. If a customer pays for an item, express gratitude and personally deliver it; If there's a delay in shipping something out, apologize profusely and give them something extra as compensation; Don't be afraid of genuine connections with customers – that's what really helps business relationships get off on good footing. For example, give customers an incentive by offering lower prices on purchases made during holidays or special events.
8) Extensively use social media activities
If you are selling e-products or services, social media is great for extending your reach beyond your website and connecting with potential customers. Social media offers a level of intimacy not possible in other platforms, and allows you to interact directly with customers and prospects in meaningful ways that go far beyond simply advertising your product. Don't be afraid to share insights on how your business works, explain why something is good or bad, host contests or give away free products as incentives for reviews. Test every social network you can think of before determining which ones are worth your time—but most importantly, remember: being present on social media channels isn't enough; you have to use them actively!
9) Offer a customer loyalty program
Offering a customer loyalty program is one of many ways you can make your customers feel special. By incentivizing repeat shopping, you'll be able to build an even deeper relationship with them and improve your chances of getting positive reviews. There are a variety of ways you can offer rewards to repeat shoppers. For example, you might give away coupons or loyalty points for every dollar spent or offer them a discount on their next purchase after they've spent a certain amount within a specified timeframe. No matter what type of reward program you decide to go with, make sure it makes sense for your business model and industry—or else it could end up being more trouble than it's worth.
10) Acquire customer feedback and work on it
As your brand grows, you'll want to try and get customer feedback as much as possible. Listening is a crucial part of any business, and it can lead to significant opportunities. You might find out that a particular order form isn't working well or maybe you need some FAQ section on your website. Use your customers' feedback as an opportunity for continuous improvement, and you'll be taking steps towards long-term success. It could even be worth offering an incentive or discount if they fill in a customer satisfaction survey. Just ensure they aren't time-sensitive, so people aren't put off filling them in because they don't have time at that moment!
Creating and optimizing an ecommerce call to action should be one of the main focuses of any ecommerce business, and it’s an area where many companies are struggling to improve their performance. However, by understanding the key factors that will help you craft a winning CTA and ensuring you have all the right parts in place, you can get your ecommerce conversion rates soaring in no time. Follow this guide to learn more about what makes up a compelling CTA and how you can create one that gets customers clicking through to your website repeatedly.
1) A call to action should be specific
If you want people to take some action, visit your site, or call you,, then be specific. You should always include who, what, when, and where if possible, for each call to action. Also, these calls to action must stand out from their background. To make sure that happens, find ways that make it visually stand out from its surroundings. One example of how you can do so is by making words bold or italicizing them, or changing their color scheme by adding a light gray outline around them, for instance.
2) It should have urgency.
If your call to action doesn’t have urgency, people won’t take you seriously. Plus, if your product has an expiration date, you’ll have buyers wondering if it’s still in stock. Put some urgency into that CTA, and people will flock to it. And if they don’t buy right away, they may even drop their price later on down the line – win-win!
3) Make mobile CTAs fill the screen width
It’s no secret that mobile conversion rates are low. This is in part because landing pages often aren’t optimized for mobile. But, if you create CTAs that fill the screen's width, it creates visual urgency and compels users with limited real estate on their phones to act immediately. Think Hurry! You have only five days left! Or Only two more sessions left! Sign up now. On the desktop, design your CTAs, so they stand out from the rest of your page and make it easy for visitors by reducing friction between them clicking your CTA and completing the desired action – from purchasing a product online to calling an organization directly, for example.
4) Test different CTA colors, shapes, and sizes
You have noticed that every CTA is different, but you probably haven’t tested out their effects. But there is good news! As long as you do it within reason, testing out different colors, shapes, and sizes of CTAs doesn’t take much effort at all and can give you vital information about what converts best with your audience. People are more likely to click an orange CTA than a green one, but don’t write that off just yet. Once you understand how everyone else works on their CTAs (colors, shapes, and sizes), test it for yourself and see what happens – you never know what might surprise you.
5) Limit clutter (especially on mobile)
Because of the mobile’s limited screen size, it can be difficult for people shopping on smartphones and tablets to determine where they should tap next. Help them by providing clear, direct calls to action that give users everything they need in order to complete their actions. Of course, these CTAs shouldn’t clutter your pages or overpower other elements like product images; after all, too much text can get overwhelming. They should also be personalized based on what you know about each user (e.g., using personalization data or past browsing behavior).
6) Be as clear as possible
Your call-to-action button should be as straightforward as possible. Don’t use vague words, phrases, or images that mean different things to different people. For example, when you see your bank’s Open An Account image in their advertisements, it might just mean Open an account with us while some other company could interpret it as Getting an account. It’s free! Your goal is for users to understand immediately what they need to do to to get more information, sign up or make a purchase without extra work.
7) Display security seals next to CTAs
On an e-commerce site, you need to create trust, so your visitors feel safe buying from you. One way to do that is by using security seals next to your CTAs (call-to-action buttons). This allows customers to know their information is safe while they purchase. It also lets them see they are dealing with a legitimate company and will enable them to feel more comfortable shopping from you. You can use security seals on any website, including online stores, blogs, or even social media pages, as long as you take care of some essential details before adding them on.
8) Use an imperative phrase in call-to-action
You want your call-to-action button to be clear and actionable. You also want it to get attention and stand out from other elements in your design. Use an imperative phrase for your call-to-action (e.g., Shop Now or Buy Now). You may have noticed that Amazon and many other large online retailers use crucial phrases as their call-to-action buttons; Learn More is just not as compelling as Shop Now. Try using a critical phrase as your CTA; you might see higher click-through rates (CTR) on your CTAs—which will help boost conversion rates!
Improving your ecommerce conversion rate can be one of the most important ways to increase sales, make more money, and grow your business. Conversion rate refers to the number of people who take action after viewing your site or advertisement, and it's measured as a percentage of the total number of people who saw it. If your conversion rate is low, you may be leaving customers out on the table - meaning that you're not selling all the items you could be and are losing out on revenue you could gain from repeat customers or referrals. You can begin improving your ecommerce conversion rate today by following some tips below:
1) Reduce the steps in the checkout process
If customers have already entered all their payment and address information, they will be less likely to abandon their cart. The more steps in the checkout process, the higher your shopping cart abandonment rate will be. For example, they are adding a photo or video attachment step or asking for too much personal information up front can cause customers to think twice about submitting their order. To reduce the number of steps in the checkout process, don't ask for personal information until you are 100% sure it is necessary (for shipping and billing purposes). In other words, wait until a customer clicks the submit order button before asking for their phone number or full name—the second you ask them for unnecessary details, you've reduced your conversion rate.
2) Reverse-engineer the customer journey
Reverse-engineering the customer journey is essential if you want to understand what your customers do when they come across your site. The beauty of ecommerce is that it's so measurable. You can find exactly what people are looking at and how long they spend on each page (if the information isn't automatically provided). Use heatmaps, scroll maps, and time-spent metrics like ClickTale. Set up user testing sessions, in which customers describe aloud as they click through the website.
3) On Site Model
In an On-Site Model, a company's employees work from your offices and you provide all required hardware/software as well as software licenses for applications used. The company will supply its own Internet connectivity. This is a cost-effective model but requires a significant upfront investment from you to acquire and maintain hardware, software, bandwidth, and client support staff resources to keep things running smoothly. You may also incur an ongoing fee if they bring in outside contractors or consultancies whose skills they don't have in-house.
4) Use a simple design layout
Studies have shown that consumers are likelier to buy from an online store if it uses a simple design versus a cluttered, confusing design. For example, you might consider removing redundant navigational links or placing your call-to-action in a prominent place on each page. You could also add pop-up boxes for related products or services—these can boost sales by as much as 50%. Finally, consider improving your brand's image with professional photos and videos of your products.
5) Optimize your site speed
No matter how much you optimize your site, a bad user experience will kill your sales. If your site is slow, people will leave. And that's especially true on mobile, where consumers have even less patience for a long-loading page or app than they do on desktop. Take every opportunity to speed up your site by optimizing images, compressing content, and using other tools like Google's PageSpeed Insights test tool. Don't forget to ensure your SSL certificate is in order, too: Google now gives sites with HTTPS a boost in its search rankings over those that don't have SSL protection.
6) Add social proof
Social proof is a phenomenon that occurs when we do things because we see other people doing them. The term originated in social psychology and was first defined by Robert B. Cialdini in his book Influence: The Psychology of Persuasion. Social proof is powerful because it removes ambiguity and makes us feel like we're making decisions based on facts, not feelings or biases. It also allows us to save time by following what everyone else is doing. Using social proof, you can help your customers understand that they are not alone when making a purchasing decision; others have made similar purchases and used your product successfully.
7) Offer free shipping
According to a recent survey, offering free shipping can significantly affect your ecommerce conversion rate. More than half of online shoppers ranked free shipping as an essential feature when deciding which e-retailer they'd buy from next. So how do you offer free shipping while still turning a profit? You'll want to get creative with one or two of these strategies.
8) Make it easy for visitors to contact you
For people to buy from you, they need to contact you. Make it easy for them by putting your email address at every point of contact: at the bottom of your emails, your business card, and everywhere else. Keep it professional so people know how to get in touch with you, but make sure it's apparent that you want to hear from them. You may also want to use social media as a way for people to reach out if you don't want everyone having your private email address or phone number. That is completely fine! If social media makes sense for your business goals and audience.
9) Add live chat support
It's essential to have someone at your company available for customer support in real-time. Consumers expect online retailers to offer live chat support and other methods of instantaneous communication. Adding live chat allows you to fix issues quickly and keep customers happy. If a customer has questions or concerns about an order, live chat is beneficial as it will enable both parties to get information directly without creating more email inbox clutter. Adding live chat support also builds trust between you and your customers: Those who can access immediate assistance are likely to have a better experience on your site. Just be sure that whoever is answering your chats is well trained, polite, and quick on their feet!
10) Add pop-ups to your site
While pop-ups are a great way to capture potential customers' attention, they're not always welcomed by site visitors. Although studies have shown that pop-ups increase conversion rates on sites, it's essential to be aware of your target audience and their preferences. As an ecommerce business owner, you want to ensure that your potential customers are happily browsing your site – otherwise, they might find another ecommerce platform altogether. That said, adding a pop-up isn't something you should avoid entirely; if you have a popular enough site with good traffic and a quality offer, it might be worth giving them a try for two months.
With cybercrime on the rise, it's essential to take security threats seriously, especially when operating e-commerce businesses. That's why it's crucial to be aware of the biggest security threats that exist today and how you can protect yourself against them and help your customers protect themselves. Here are the top 10 e-commerce security threats you need to know about.
1) Identity Theft
This form of identity theft is exactly what it sounds like: criminals stealing your personal information—such as social security number, name, address, etc.—to open new credit accounts and possibly commit additional crimes. The first step in preventing identity theft recognizes if you've been a victim; several signs indicate you may have been. Make sure you check your credit report regularly (this will take time but shouldn't cost anything) and stay alert for strange emails or texts asking for money or personal information. If something seems off, contact law enforcement immediately. Also, be careful when giving out sensitive info over email or on public wifi networks, as anyone could be listening in or viewing your screen.
2) Phishing
The word is a neologism created as a homophone of fishing, from which it derives its meaning. Phishing is a type of scam in which criminals attempt to acquire sensitive information like usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication. People and companies can be tricked into giving away large amounts of personal data and money with phishing emails. By reporting phishing attacks to email providers or website administrators - that have hotlines for security teams - one can help keep other internet users safe online.
3) DNS Poisoning Attacks
DNS (Domain Name System) is a global directory of everything on and offline. A DNS Poisoning Attack exploits security vulnerabilities in your Internet Service Provider's DNS servers. One of those vulnerabilities involves cache poisoning, which corrupts DNS records so that they appear valid even though they're not. The outcome is that hackers or scammers have access to systems and data as though they're authorized users—and can steal anything from passwords to sensitive business plans.
4) Malware Attack on Web Servers
A web server is a central resource that handles requests from Web browsers and delivers websites and other resources back to them. Malware attacks on web servers can compromise any data stored there, including logins, personal information, credit card numbers, and additional payment information. It may be difficult for malicious hackers to break into your Web server if they can't find any useful data there in the first place! To avoid putting your business's customer data at risk, backup up all your company's website content daily. That way, you'll have an extra copy in case of an attack or disaster.
5) Credential Stuffing Attacks
One of the most common eCommerce hacks comes from credential stuffing attacks. Hackers use stolen credentials from other platforms and try to guess them on other sites, hoping they'll be successful. If you think about it, it makes sense because there are thousands of websites out there whose users reuse their usernames and passwords. This makes hackers' lives a lot easier since they only need to carry out a single attack across many platforms. For example, an attacker could use your username on hundreds or even thousands of media and figure out which ones work based on whether you receive email confirmations or not.
6) Cross-Site Scripting (XSS) Attacks
The basic idea behind XSS attacks is simple: a malicious hacker finds a way to inject malicious scripts into websites that users visit—scripts that perform any number of tasks. This could include stealing information from forms, performing harmful downloads on users' machines or even shutting down a website by flooding it with so much traffic that it crashes. These are just some potential side effects of XSS attacks, making them one of e-commerce's most serious concerns.
7) Denial of Service (DoS) Attacks
DoS attacks occur when a web server experiences an abnormally high level of traffic. Although hackers use DoS attacks for malicious purposes, legitimate websites can also experience DoS attacks. To avoid DoS attacks, you should implement security measures in your infrastructure so that if an attacker or bot sends a flood of malicious requests to your site, your site can handle it and you don't crash. Attackers typically try to overload a website with more traffic than it can handle at once. While web servers are built to be resilient in terms of traffic, they still have their limits—there is only so much bandwidth and processing power available on any given server at any given time.
8) Account Hijacking
An increasingly popular form of cybercrime is account hijacking, in which a hacker gains access to an existing user account. When it comes to your e-commerce business, data security is all about protecting what’s yours. One of your top priorities should be working toward protecting against account hijacking: you need to ensure that accounts—and cardholder data—are secure, and you need reliable fraud detection technology in place at all times. Your goal should be twofold: you want to minimize customers’ chances of experiencing identity theft or account compromise; and, most importantly, you want customers who do experience these things (because it will happen) treated fairly by your customer service team.
9) Man-in-the-Middle (MITM) Attacks
When sensitive info is exchanged online, an attacker has ample opportunity for theft. In a MITM attack, an attacker gets in between you and a website you're trying to access (usually without your knowledge). So instead of sending a message from your browser directly to that website, it's relayed through another computer (the man-in-the-middle) before getting sent. This means that any information that's supposed to be secret stays private—the attacker sees it all but doesn't pass it on. But since they can sit in between everything you do online, attackers can get at information like passwords and credit card details.
10) Cryptojacking and Mobile Mining Attacks
Cryptojacking is a form of malicious cryptocurrency mining that uses someone else's computer without their permission. Malware, viruses and scripts on websites can also mine for digital currencies without your knowledge. One study showed that more than one in five corporate networks has been breached as an e-commerce retailer. Mobile miners target consumers by turning smartphones into cryptocurrency miners and sucking up huge amounts of battery life. If you want to protect your online store from cryptojacking and mobile mining attacks, use covered web hosting services or consult with cybersecurity specialists who can deploy monitoring software on your site.
If you’re an ecommerce store owner, security should be at the top of your to-do list. Not only are there more than enough cyberattacks to worry about, but if customers aren’t confident in your security procedures, they might not want to use your site at all. Even worse, they might even spread bad press about you to others in the industry, which can have serious consequences on sales. For these reasons and more, it’s important to make sure you understand ecommerce security best practices before opening up shop online.
1) Use Impossible to Guess Password
To make passwords less vulnerable to crackers, it’s good practice to include uppercase and lowercase letters, numbers, and symbols. The longer your password is, the more secure it is. Limit yourself to 8-12 characters for now; you can always change it in a few years if you find that even that length is too short. Longer passwords are tougher to crack—for one thing, they take longer to break—but also they’re trickier for users to remember. And while writing down your password seems like an easy way out of having an impossible-to-remember password, don’t do it! Writing down your password makes it easier for someone else (i.e., malware) to get access to your accounts.
2) Update Your Site & Plugins Regularly
Unpatched or outdated software is one of the top ways malware attacks are started. Most website breaches can be attributed to some sort of web-based vulnerability, which is why keeping your site updated is so critical. Ideally, you’ll want to perform updates regularly as new patches and updates come out. In most cases, you can set WordPress itself up for automatic updates (just open up your Updates tab under Tools). If you have specific plugins or add-ons, however, remember that these may need updating separately.
3) Choose a Reputed Hosting
When choosing a hosting service for your site, it’s important to select a reputable host. Some web hosts are well-known for providing reliable hosting services that have 99.9% uptime. This means that customers will enjoy 24/7 access to their websites and contact with customers is unlikely to be interrupted due to downtime issues. A quick search of top web hosts in any search engine should provide you with a list of reputable hosts with positive reviews. If you want added peace of mind, consider using a service like Amazon Web Services or Google Cloud Platform as they are widely known for their reliability and resilience under high traffic conditions. They will also be able to handle more visitors if your business begins to grow quickly.
4) Implement SSL Certificate
SSL stands for Secure Sockets Layer and it is an encrypted protocol used by websites to allow secure connections between a client (web browser) and server. Implementing SSL on your website will help prevent external attackers from intercepting sensitive information being sent or received by users. The most common way SSL is used in e-commerce platforms is through HTTPS (Hypertext Transfer Protocol Secure). When you visit a site that begins with https, it means that traffic between your computer and that website is encrypted.
5) Take a Regular Backup
One of The most basic things you can do for your site’s security is take a regular backup. This doesn’t have to be complicated. You can use a free service like Dropbox or Syncplicity, and backup your whole site folder using a tool like BackupBuddy (or on WordPress, use a plugin like BackWPup). Take regular backups and store them offline – in Dropbox, syncplicitly or something similar. Set it up so that you automatically create backups with a frequency that suits you – weekly, daily or hourly if you choose –and schedule them so they run quietly in your background without having any impact on your daily work.
6) Stop Brute Force Login Attempts
Hackers have gotten more sophisticated in recent years, utilizing new methods for infiltrating accounts and stealing data. One of their favorite methods? Brute force login attempts. This refers to a type of hacking that focuses on software vulnerabilities. While there’s no way to completely block attacks, you can minimize your risk with these steps: Use strong passwords—and not just one password, but many; make sure they’re at least 12 characters long and include numbers and symbols too; turn on two-factor authentication whenever possible; don’t click links or open attachments from unknown sources. For extra protection when you’re away from your computer, get an app like Authy for iOS or Google Authenticator for Android that keeps track of your passcodes via text messages.
7) Set Access Roles
The first step in building your security measures is setting your user roles and access levels. When you're planning an e-commerce site, it's critical that you know who has access to what parts of your site and why they have that level of access. This means setting roles up for each type of user and creating permissions for each role. Many companies implement a need-to-know basis so that certain types of information aren't visible unless they're relevant to that user. User groups might include customer service representatives, content managers, marketing managers, and admins—all with varying levels of access depending on their responsibilities within their respective departments.
8) Authentication Keys
For any web application, make sure you have implemented strong authentication keys. Using multifactor authentication is always recommended over single factor authentications. Authentication Keys can be: One Time Password (OTP), Time Based One Time Password (TOTP), Multi-factor Authentication such as SMS or Email OTP, Hardware Keys like Yubikey and more. Make sure you are using at least two factor authentication if possible with some form of hard token like Yubikey for increased security of your data. Avoid storing passwords in plain text files that could be read by anyone inside or outside your company. Many breaches happen due to misconfigured systems and weak passwords that hackers easily recover from compromised servers hosting those files.
9) Prevent SQL Injections
An SQL injection attack is an exploit of a security vulnerability in a website's database software. When exploited, it can give an attacker access to data stored in the database and who has access to that data. To prevent SQL injections, use parameterized queries. If you're using SQL Server, make sure to set up Inline Login Auditing and run regular audits on your system. Monitor your logs for suspicious activity as well as administrator accounts with high privileges by setting up Security Alerts. Consider using SSL so that any information being sent back and forth between visitors and servers is encrypted; however, keep in mind that SSL isn't guaranteed to protect all information sent over it—it depends on how long (and how often) sensitive information remains unencrypted.
10) Create Unpredictable Admin & Other Usernames
Creating admin usernames and passwords should be a priority when it comes to e-commerce site security. If your site is compromised, an attacker could have complete access to all of your data by logging in as an administrator. By creating unpredictable admin names and passwords for yourself, you protect against brute force password guessing attempts (where hackers will try different passwords until they get lucky) as well as unauthorized access from data breaches at other sites (like LinkedIn). Password managers like LastPass can help make sure you're not reusing old passwords or duplicating login credentials across multiple sites.
If you’re thinking about starting an eCommerce website, you may be wondering what your business model will be. Here, we’ll examine four types of eCommerce business models.
1) Business-to-business (B2B)
B2B is one of two main categories of e-commerce. (The other, business-to-consumer, or B2C, is pretty self-explanatory.) B2B commerce usually means selling a product to businesses, rather than to individuals. The good news: It can be easier to start an online business in B2B than it is in B2C because you have fewer customers to please. The bad news: If a specific customer stops buying from you for any reason—maybe another seller offers something similar for less money—you lose that client completely. Luckily, there are several different ways to make money from selling goods and services online; which one you choose depends on your particular market.
2) Business-to-consumer (B2C)
B2C is one of two major categories under which online stores fall (the other being business-to-business). The business in B2C means that you sell products directly to consumers. On eBay, for example, sellers list products they want to unload and buyers purchase those items. In a typical B2C transaction, no third party is involved. The buyer and seller are both part of one big group—consumers—and there’s no middleman or additional company on either side to collect fees.
3) Consumer-to-consumer (C2C)
This is a variation on direct sales, in which a business owner buys directly from consumers and resells to other businesses. It’s often employed by merchants who only deal in products made by hand, and it works well for handmade goods that are very niche, such as wedding dresses. The cons of C2C sites include low margins and an inability to easily sell large quantities—and often it’s difficult to find enough buyers within your community. To set up a C2C site, you’ll want inventory management software to be able to deal with both eBay and Amazon Seller Central selling platforms. For those selling globally (or planning on it), translation features may also be needed, depending on your target market or language abilities.
4) Consumer-to-business (C2B)
This is where consumers purchase products directly from business sellers, such as through drop-shipping. Many think of eBay when they hear C2B, but there are more and more companies popping up that allow consumers to buy directly from businesses. This model typically involves some sort of middleman, though; for example, even though you’re buying a pair of Nike sneakers directly from Nike, there’s still a delivery company involved in transporting those shoes from Nike to you. Amazon also offers C2B options on its website.
There are multiple eCommerce websites you can choose from when starting your eCommerce business, and each type has its own set of pros and cons. Before choosing which one to use, it's essential to understand each type and what makes them so different from one another so you can choose the best one for your needs and situation.
1) Single brand website
One great way to start your ecommerce business is with a single-brand website. This website offers a one-stop-shop for everything related to your brand, including all products, information about your company, customer service, marketing materials, and shopping cart functionality. A single brand website may include traditional ecommerce capabilities, or it may be primarily informational with links to affiliated marketplaces or sales channels. If you want complete control over your online presence, consider a single-brand website as your primary ecommerce option.
2) Online retailers
An online retailer is an internet-based business that sells products or services over a computer network. The two most common forms of retailing available on the Internet are B2C (business to consumer) and B2B (business to business). With online retailers, as opposed to traditional brick-and-mortar retailers, customers often do not need to visit a shop to purchase products physically. Instead, they can research outcomes from a home computer. Online retailers typically use shopping search engines like Google Shopping or eBay Pulse. Social media marketing such as Google Adwords is another channel many online retailers use.
3) Affiliate websites
An affiliate website is one in which a user, or blogger, promotes products through advertisements or links. Affiliate websites are a popular way to earn money with an online business as you don't have to develop your product and can partner with someone else's company. However, due to their cheapness, some users will be turned off by them as they may not see how attractive these websites are compared to other options. You can gain more income by investing in affiliate sites, but it will be in smaller quantities unless you have a strong following already.
4) Marketplaces
A marketplace model is an online market that matches buyers with sellers. The eBay model, where multiple buyers can bid on one product, is a familiar example of a marketplace. Other examples include Amazon and Alibaba, which bring together manufacturers and retailers, and OpenBazaar, which connects individual users. Marketplaces are generally designed to allow transparency between buyers and sellers: shoppers can read reviews written by other customers who have purchased items through the site before making a purchase themselves. Marketplaces generally get a percentage of each sale—typically around 10%, sometimes more—to cover their costs; they also profit from customer data collected during transactions.
The ecommerce industry has seen significant growth in recent years, with more people becoming accustomed to buying products online and having them delivered to their doorstep. With so many purchases being made, it makes sense that businesses would be interested in how technology can help them improve their ecommerce offerings and grow sales even further. Here are 10 top technologies transforming the ecommerce industry as we know it.
1) Conversational Commerce
If you're wondering what conversational commerce is, it's when a customer interacts with a brand through natural language. The traditional approach to e-commerce has been funnel-based and conversion-focused. Still, conversational commerce lets consumers ask questions, make recommendations, request help, and interact using natural language on any channel: email, mobile app, or social media. Natural language processing (NLP) technologies are responsible for powering conversational experiences. NLP is nothing new – they were first developed in 1959 – but they've only recently become affordable enough to use on a mass scale. Now, platforms such as Facebook Messenger allow customers to order pizza or gift flowers directly from an automated assistant.
2) Social Selling
E-Commerce platforms can provide social sharing and in-app payments to augment traditional shopping capabilities. Imagine being able to share items with your followers on Instagram or Facebook right within an e-Commerce app. In some cases, you might even be able to use these services to make purchases directly from a post.
3) Shoppable UGC (User Generated Content)
One of the most amazing technologies at work in ecommerce today is shoppable UGC—that is, user-generated content that can be purchased. While certainly not a new concept (many digital retailers have used testimonials and reviews for years), shoppable UGC takes it to a new level. At seamless sites like ModCloth and Indochino, shoppers can order items like scarves or custom-made suits without ever leaving their respective marketplaces. The line between customer and creator becomes increasingly blurred as well; some sellers are encouraging customers to customize items or suggest changes via comments on individual products.
4) Mobile Wallet Functionality
Mobile wallet technology, which allows consumers to pay for purchases using their smartphone, is quickly becoming a must-have tool for ecommerce companies looking to stay competitive. One of mobile wallet’s greatest advantages is that it creates an additional level of convenience between consumers and merchants: With their smartphones in hand, shoppers are now able to pay without fumbling with their wallets or credit cards, potentially reducing time spent in checkout lines. What’s more, consumers may come to expect such functionality from ecommerce brands; having it may give you a distinct advantage over competitors who don’t offer mobile wallet capabilities.
5) AR/VR Shopping
Augmented reality and virtual reality are technologies that are just beginning to scratch their potential. While they're often associated with gaming, they can revolutionize shopping by allowing consumers to see products newly. A recent study found that almost 90% of shoppers wanted to try on clothing virtually before making a purchase. And 83% would be interested in testing other items like cosmetics or furniture through AR/VR experiences. Companies have already begun integrating these technologies into ecommerce. Next time you're shopping online, try entering your home address and seeing if it gives you an option for trying out products virtually via AR/VR! If it doesn't, maybe let customer service know you want it.
6) Analytics AI
Analytics AI is a new type of analytics that uses artificial intelligence to empower marketers and product managers by delivering actionable insights about their customers. It does all of that with minimal human intervention. At its core, Analytics AI's goal is to make it easy for merchants to collect relevant data from their store visitors and use it to build up their knowledge about these shoppers. This platform offers unprecedented insight into customer behavior and preferences; in doing so, it makes shopping more personalized than ever before.
7) PWAs
Progressive Web Apps are bringing app-like functionality to mobile browsers. Think of PWAs as web apps that can be used like native apps. For example, Starbucks has an app for Android that lets you pay for drinks, view your account information, and track rewards program progress. But visit its website on a mobile browser. You'll also see a menu button appear at the top right—if you click it, a full Starbucks experience appears within your browser (including those same functionalities). PWA technology promises to revolutionize ecommerce by making it possible to improve user experiences without requiring users to download and use new native apps.
8) Cognitive Supply Chain Management
The data supply chain is a vital and growing component of managing inventory and product information in today's retail world. Within it, various systems record inventory across every aspect of your operations. Then, all that data must be fed back into other systems that rely on accurate inventory counts for downstream processes, from replenishment to forecasting. However, challenges abound, including disconnected systems and time delays between when an order is placed and when it is shipped out—meaning you could run out of a particular item without being notified by its original supplier. Cognitive Supply Chain Management (CSCM) helps solve these problems by analyzing historical data to create forecasts that can adjust constantly depending on current inventory levels at suppliers and demand at customers' locations around the globe.
9) CRM integrations
CRM (customer relationship management) systems are designed to help companies build and maintain relationships with customers. As such, they tend to be both complex and powerful; you can use a CRM system for everything from tracking customer feedback to creating customer databases. As ecommerce continues to grow, integration with CRM systems will continue to become more important—especially for smaller businesses trying to manage their customer information in-house. The good news is that many of today's most popular ecommerce platforms have multiple CRM integrations, meaning connecting your ecommerce platform with your preferred CRM software is easy. What's more, dedicated SaaS solutions like Shopify Plus include powerful features like a built-in marketing platform and offer advanced integration with existing business apps.
10) Voice Search
A recent study has shown that over 50% of smartphone users already use voice search. This is a huge opportunity for retailers because voice can be a way to find products and brands with ease. With new, free-to-use tools such as Google's Cloud Speech API, anyone can build an app that allows consumers to search for products using their voice. Additionally, Amazon Echo offers one of the most useful ways for users to shop by allowing them to ask Alexa about product details and prices. Voice Search is set to continue growing in popularity over time, and with it will come different challenges regarding sales conversions and user engagement (which brands need to tackle immediately).